Influencer Marketing Platforms Compared
Influencer marketing platforms help a brand find creators, manage each partnership and measure what it drove. Start with the networks’ own tools, TikTok One, Meta Creator Marketing Hub and YouTube Creator Partnerships, which each work inside one network. Add third-party software when you run creators across several networks; none of the nine partner-listed platforms below publishes a price.
How this list was built. Each description comes from the product’s own pages, dated by the stamp beside it. A third-party platform is included only if YouTube’s Creator Partnerships API Directory or TikTok’s Marketing Partners directory listed it. Order is alphabetical: nothing here is a ranking, a rating or a recommendation.
Choosing software comes after the plan: our influencer marketing strategy sets the goal, budget and tracking first.
Table of Contents
- What does an influencer marketing platform do?
- Do TikTok, Instagram and YouTube have their own influencer marketplaces?
- Which third-party influencer marketing platforms are partner-listed?
- What happened to Tomoson, and what are sites like it?
- How much do influencer marketing platforms cost?
- How do you choose an influencer platform for a small business?
- Which influencer platforms suit agencies?
- Is Outfeed an influencer marketing platform?
- Influencer marketing platforms FAQ
What does an influencer marketing platform do?
It handles some or all of four jobs: finding creators, managing the relationship, paying them and measuring results. Products differ in how many jobs they cover and where their creator data comes from.
- Discovery: searching creators by topic, audience and performance, and screening for brand safety.
- Relationship management: outreach, briefs, contracts and approvals, often sold as a creator CRM.
- Payments: paying creators once the work is approved.
- Measurement: tracked links, promo codes and sales data tied to each creator.
Some also turn creator posts into ads. Meta partnership ads need the partner’s permission, which creators can revoke at any time, Checked against Instagram Help Center: About partnership ad permissions and a TikTok Spark Ad of a creator’s post needs the creator’s authorization code. Checked against TikTok Business Help Center: About Spark Ads
Is an influencer marketplace the same as a platform?
Not quite. In a marketplace, creators sign up to be found and receive offers, as in Meta’s creator marketplace and TikTok One. A platform adds the work around the deal, from contracts to reports, often with its own creator database; several below do both. To search by hand first, see how to find influencers for your brand.
Do TikTok, Instagram and YouTube have their own influencer marketplaces?
Yes. Each runs its own, covering only its own creators. They differ most in who can be found and how creators get paid:
| TikTok One | Meta Creator Marketing Hub | YouTube Creator Partnerships | |
|---|---|---|---|
| What brands do there | Search creators by username or keyword, filter by creator, audience and performance details, invite them to a project | Discover creators and their content, send partnership requests, manage partnership-ad permissions | Build creator lists from Google Ads or Display & Video 360 |
| Who can be found | Creators aged 18+ (or the local age of majority) in a supported region; projects need 1,000+ followers | Instagram creators aged 18+ with a public professional account and 1,000+ followers | Every eligible YouTube Partner Program creator aged 18+, in an available country, with no active Community Guidelines strikes |
| How creators are paid | Brands pay them in TikTok One | Off the platform: Meta doesn’t support payments in Instagram or Facebook | Directly by the brand, under an agreement the two sign |
| Source | Checked against TikTok Business Help Center: How to find creators who work with TikTok One (last updated June 2026) Checked against TikTok Creator Academy: How to set up TikTok One so brands want to work with you (last updated Aug 18, 2026) | Checked against Instagram Help Center: Eligibility requirements for creators on Meta Creator Marketplace Checked against Instagram Help Center: About branded content on Instagram | Checked against YouTube Official Blog: YouTube Creator Partnerships: A new era for brand and creator collaborations (23 Mar 2026) Checked against YouTube Help: Get started with YouTube Creator Partnerships Checked against YouTube Help: Get started with YouTube Creator Partnerships |
TikTok One now holds TikTok Creator Marketplace: TikTok introduced it at TikTok World 2024 as one destination for marketers, and the old creatormarketplace.tiktok.com address redirects into it. Checked against TikTok Newsroom: TikTok World 2024: New Ad Solutions to Harness Creativity, Entertainment and Performance Creators still open it in the app as Creator Marketplace, under TikTok Studio, then wait for invitations or apply to projects. Checked against TikTok Creator Academy: How to set up TikTok One so brands want to work with you (last updated Aug 18, 2026)
Meta Creator Marketing Hub is the brand side of Meta’s creator marketplace. A brand needs a verified business portfolio in a supported country and an eligible Instagram account linked to a Facebook Page:
On a computer:
- Log in to Meta Business Suite.
- Click Creator marketing on the left navigation bar.
- You can also access Creator Marketing Hub in Ads Manager below All Tools > Advertise.
Checked against Meta Business Help Center: Eligibility requirements for businesses on Meta Creator Marketing Hub.
Creators join from the Instagram app, as Instagram’s creator marketplace explains.
YouTube Creator Partnerships (formerly BrandConnect) got its new name on 23 March 2026, when Partnership ads became “creator partnerships boost”. Checked against YouTube Official Blog: Discover a new era of brand and creator partnerships on YouTube (23 Mar 2026) For advertisers it sits in Google Ads and Display & Video 360, where they build a list of best-fit creators; YouTube said they will “soon” be able to send inquiries to multiple creators at once. Checked against YouTube Official Blog: YouTube Creator Partnerships: A new era for brand and creator collaborations (23 Mar 2026) Creators are in by default: every eligible Partner Program creator is discoverable unless they opt out by email. Checked against YouTube Help: Get started with YouTube Creator Partnerships
LinkedIn works differently: Thought Leader Ads let a company promote public posts by employees, creators or other members, with the author’s permission. Checked against LinkedIn Marketing Solutions Help: Thought Leader Ads See B2B influencer marketing.
Which third-party influencer marketing platforms are partner-listed?
Nine met this list’s rule when we checked: a listing in YouTube’s Creator Partnerships API Directory, TikTok’s Marketing Partners directory, or both. Google’s directory listed 37 companies, each tagged Platform, Agency or both. Checked against Google: YouTube Creator Partnerships API Directory TikTok’s showed 659 partners in categories such as Creator Marketing and Measurement. Checked against TikTok Marketing Partners directory Companies write their own entries in both, so “listed in” doesn’t mean “certified by”.
| Platform | YouTube Creator Partnerships API Directory | TikTok Marketing Partners directory | Source |
|---|---|---|---|
| Aspire | Listed (Platform and Agency) | Creator Marketing | Checked against Google: YouTube Creator Partnerships API Directory |
| Brandwatch Influence | Not listed | Creator Marketing (whole Brandwatch suite) | Checked against TikTok Marketing Partners directory |
| Captiv8 (Influential) | Not listed | Creator Marketing (both names) | Checked against TikTok Marketing Partners directory |
| CreatorIQ | Listed | Creator Marketing | Checked against TikTok Marketing Partners directory: CreatorIQ profile |
| impact.com | Listed (Platform and Agency) | Not found | Checked against Google: YouTube Creator Partnerships API Directory |
| Later | Listed | Creator Marketing (as Later and Later Influence) | Checked against Later: Partner Programs & Integrations |
| Meltwater | Listed (Platform) | Marketing Technology | Checked against Google: YouTube Creator Partnerships API Directory |
| #paid | Listed (Platform and Agency) | Creator Marketing | Checked against Google: YouTube Creator Partnerships API Directory |
| Sprout Social Influencer Marketing | Listed | Creator Marketing | Checked against Sprout Social Influencer Marketing Help Center: YouTube Creator Partnerships API Integration Overview |
Meta’s own partner directory asked visitors to log in, so no Meta partner status here comes from Meta. Checked against Meta for Business: partner directory (login wall)Not verified
Aspire
Aspire says it is a creator platform for e-commerce brands: its own creator marketplace, AI creator discovery, campaign management, content approval, Shopify product fulfilment, creator payments, affiliate links, promo codes and paid boosting. Checked against Aspire home page Its plans page books a demo instead of listing prices. Checked against Aspire: Book an Aspire Demo
Brandwatch Influence
Brandwatch says Influence covers influencer discovery, a directory of influencers with contracts and payment details, campaign management, reporting, and creator payments in over 120 currencies. The page offers a demo and shows no price. Checked against Brandwatch: Influence
Captiv8 (Influential)
Captiv8’s site says it has been integrated into Influential; Publicis Groupe announced its acquisition of Captiv8 on 21 May 2025. Checked against captiv8.io home page Influential says its platform, Captiv8, unifies creator discovery, campaign execution and performance intelligence. Checked against Influential home page Neither site shows a price. Checked against Influential home pageNot verified
CreatorIQ
CreatorIQ says it is an enterprise creator-marketing platform unifying AI-powered discovery, programme management, brand safety, compliance, reporting, benchmarking and integrations with other marketing tools. Checked against CreatorIQ home page Prices come through a pricing-request form. Checked against CreatorIQ: Pricing Request
impact.com
impact.com describes three products on one platform: Performance (affiliate and other partnerships), Creator and Advocate (customer referrals). Checked against impact.com: Sign Up & Get Started It says its creator tools are built into the Performance Platform at no additional SaaS cost, with marketplace discovery, contracts, payments and optional managed services, Checked against impact.com: Creator but it publishes no prices. Checked against impact.com: Sign Up & Get Started
Later
Later says its platform surfaces best-fit creators from your brand signals, shows what creators are paid across channels and reports on paid, organic and sales performance; it also sells full-service creator campaigns. Checked against Later: AI-Powered Influencer Marketing Platform Its pricing page lists only social media management plans. Checked against Later: Pricing
Meltwater
Meltwater says its influencer marketing covers discovery and vetting, campaign management, content approvals, creator payments, product gifting and reporting, with Shopify and WooCommerce sales tracking and bot-detection checks on creator audiences. Checked against Meltwater: Influencer Marketing Its pricing page shows no prices and lists influencer marketing only in its two top plans, for enterprises and agencies. Checked against Meltwater: Pricing & Costs
#paid
The #paid platform says it is a creator marketplace where brands hire from an opted-in network of creators, with in-house strategists on every campaign, benchmark and brand-lift measurement, and licensing of creator content for other channels. Checked against #paid: Brands & Agencies It shows no platform price; creator rates, it says, come from a proprietary pricing algorithm and can be locked in before a campaign. Checked against #paid: Brands & Agencies
Sprout Social Influencer Marketing
Sprout Social says its Influencer Marketing product covers AI creator discovery, “Brand Fit Scores”, brand-safety reports, an influencer CRM, outreach, contracting, content approvals, creator payments, Partnership Ad requests and attribution through affiliate links, UTMs or pixels. Checked against Sprout Social: Influencer Marketing Its help center says the database spans Instagram, Facebook, X, TikTok, Twitch, Snapchat and YouTube. Checked against Sprout Social Influencer Marketing Help Center: Introduction to Sprout Social Influencer Marketing Pricing is by demo; no Sprout plan is required. Checked against Sprout Social: Pricing
Why aren’t some familiar names here?
Some widely used products did not appear in YouTube’s directory Checked against Google: YouTube Creator Partnerships API Directory or in the TikTok directory pages we read Checked against TikTok Marketing Partners directory when we checked, so they fall outside this list’s rule. That is a gap in evidence, not a verdict on any product: directories change, and you can check any vendor against them yourself.
What happened to Tomoson, and what are sites like it?
Tomoson’s influencer marketplace is no longer online: its site became an article site in late 2024. The last Internet Archive capture of the marketplace, from 30 October 2024, still shows entry points for brands and influencers and a list of open campaigns. Checked against Internet Archive capture of tomoson.com (30 Oct 2024)Archived copy, 30 October 2024 View the archived copy
By 11 December 2024 the domain showed a generic article site in its place. Checked against Internet Archive capture of tomoson.com (11 Dec 2024)Archived copy, 11 December 2024 View the archived copy The live domain now shows unrelated content, so we link only the archived copies. We found no closure notice, so why and exactly when it stopped is not documented. Checked against Internet Archive captures of tomoson.comNot verified Lists of “sites like Tomoson” that review it as live are out of date.
The closest replacements are places where brands post a campaign or invite creators who opted in:
- TikTok One and Meta’s creator marketplace, for creators on those networks (table above).
- Aspire, #paid and impact.com, which each describe a creator marketplace of their own (entries above).
- Self-serve creator marketplaces, where brands pay per hire, often for content the brand posts itself; UGC platforms compares them with their published prices.
How much do influencer marketing platforms cost?
Most won’t say until you talk to sales: none of the nine platforms above publishes a price, free or paid. Two models stand out: impact.com folds its creator tools into its Performance Platform at no additional SaaS cost, and Meltwater lists influencer marketing only in its top two plans. Sprout Social sells Influencer Marketing without requiring a Sprout plan.
Creator fees are a separate cost from any platform. To price a deal from your own numbers, use the influencer rate card template.
How do you choose an influencer platform for a small business?
Pick by the networks you use and the job you can’t do by hand yet, then ask where the creator data comes from.
- One network? Try its own tool first; its creator data is the network’s own.
- Several networks? Shortlist partner-listed platforms and ask whether their creator data comes from an official API or partner programme, from creators who opted in, or from profiles the vendor collects itself.
- Selling online? Aspire says it is built for e-commerce brands; Meltwater describes Shopify and WooCommerce sales tracking. For commission-only deals, see affiliate marketing tools.
- Who pays the creator? On Meta, brands pay off the platform; YouTube Creator Partnerships deals are paid by the brand directly.
- Disclosure. FTC staff say a platform’s built-in disclosure tool is not necessarily enough and it’s always best to add your own. Checked against FTC: FTC's Endorsement Guides: What People Are Asking See what sponsored posts must disclose; this isn’t legal advice.
- Tracking. Set up a tagged link or code per creator before launch: how to track influencer conversions.
On vetting: in the US, buying fake followers, views or likes that you knew or should have known were fake, to misrepresent influence for a commercial purpose, is unlawful under the FTC rule at 16 CFR § 465.8 (not legal advice). Checked against eCFR: 16 CFR Part 465 — Rule on the Use of Consumer Reviews and Testimonials, § 465.8 How to spot fake influencers covers the checks a brand can run.
Which influencer platforms suit agencies?
Check YouTube’s directory for the Agency tag, or buy a managed service. Aspire, #paid and impact.com are tagged both Platform and Agency there, and Meltwater Platform (table above). For a managed programme, Later sells full-service creator campaigns, #paid puts in-house strategists on every campaign, impact.com offers optional managed services, and Meltwater lists influencer marketing in its agency plan. Formats to run are in influencer marketing campaigns.
Is Outfeed an influencer marketing platform?
Influencer marketing platforms FAQ
What is the best influencer marketing platform?
It depends on where your creators post. For one network, start with its own tool: TikTok One, Meta Creator Marketing Hub or YouTube Creator Partnerships. Across several, compare the nine platforms in this guide that YouTube’s or TikTok’s partner directories listed when it was checked, against the networks you use and the jobs you need done. None of the nine in this guide published a price, so ask each for a demo.
How much do influencer marketing platforms cost?
Most don’t publish prices: none of the nine third-party platforms in this guide lists one, and each quotes through sales, a demo or a pricing request. impact.com says its creator tools come inside its Performance Platform at no additional SaaS cost, but that platform’s price is unpublished. Self-serve creator marketplaces more often print plans and per-hire fees.
What does an influencer marketing platform do?
It helps a brand find creators, manage each partnership (outreach, contracts and content approvals), pay creators and measure results with tracked links, promo codes or sales data. Some also turn creator posts into ads with the creator’s permission. A marketplace is narrower: creators sign up there to be found and receive offers.
Does TikTok or Instagram have its own influencer marketplace?
Yes. TikTok One, introduced in 2024, includes TikTok Creator Marketplace; creators must be 18+ (or the local age of majority) and need 1,000+ followers for projects. Where it is available, Instagram creators aged 18+ with a public professional account and 1,000+ followers can join Meta’s creator marketplace, which brands search from Meta Creator Marketing Hub. YouTube’s equivalent is YouTube Creator Partnerships (formerly BrandConnect).
What happened to Tomoson?
Tomoson’s influencer marketplace is no longer online. The last Internet Archive capture of it is dated 30 October 2024; by 11 December 2024 tomoson.com showed a generic article site in its place, and the domain now shows unrelated content. No closure notice was found, so the reason and the exact date are not documented.