Build your rate card from your own prices: deliverables for each platform, usage rights, paid usage, exclusivity and a sample package with its total. Print it or save it as a PDF, with no sign-up. Planning the brand side? Read the influencer marketing strategy guide.
Your prices, your terms
Every price on the card is one you type. The tool suggests no prices, ranges or benchmarks, and the example's creator and prices are fictional.
Fill it in, or start from an example
Entries stay in this browser only. Nothing you type is sent anywhere.
Who the card is from, how to reach you and how long these prices stand.
Used for every price on the card.
Optional. A date tells brands when to ask for a new card.
One row per deliverable, with what it includes (length, frames, revisions) and your price. Leave Qty empty for one. The tool never suggests a price.
Price each add-on on its own line, so a brand sees what each permission adds. A price can be a number in your card's currency or wording, such as a share of the deliverable price. Fill in only the add-ons you offer.
Usage rights: the brand may reuse your content on its own channels (website, email, its social accounts) for a set period.
Only used when the duration is Custom.
Paid usage: the brand pays to run your content as an ad, for a set period, with your permission for one post or for your account.
Only used when the duration is Custom.
Exclusivity: you agree not to promote competing brands in a named category for a named period.
Only used when the duration is Custom.
Rush delivery: a faster turnaround than your usual one.
Raw footage: unedited clips or project files, on top of the finished deliverable.
Extra revision: one more round of changes beyond the rounds your price includes.
One example bundle with a computed total. Add a discount as a negative price, such as -100.
Optional. Adds Subtotal and Tax lines.
The disclosure sentence is fixed and prints on every card.
Only used when Payment terms is Other.
Optional.
Optional. What happens if the brand cancels after you start.
Valid from [Valid from]
Contact: [Contact email]
Prices are in USD.
Sponsored content will carry the disclosure the law requires where it is published and the platform's branded-content label where one is available.
Prices set by the creator. A rate card is a price list, not a contract: agreed terms belong in a signed agreement.
3 required fields are empty and show as a highlighted [placeholder]: , , .
Runs in your browser: nothing you type is sent anywhere. Your draft is saved only in this browser, and Clear empties the form.
A rate card is a price list. In advertising, it lists what a publisher charges for ad space. In influencer marketing, it lists what a creator charges a brand for each deliverable, plus the extras that change the price: how long the brand may reuse the content, whether it may run it as an ad, and whether you agree not to work with its competitors.
This influencer rate card template builds one in your browser from your own prices. Add your deliverables, price the add-ons, build a sample package with a computed total, then print it, save it as a PDF, copy it as Markdown or download a .md file. The tool never suggests a price.
These three add-ons are where the price of a deliverable changes most, so price each one on its own line, with a duration and a territory.
Usage rights let the brand reuse your content on its own channels, such as its website, emails or social accounts, for a set period. Say what happens when the period ends.
Paid usage or ad access means the brand pays to run your content as an ad. On Meta, branded content ads are now called partnership ads: ads an advertiser runs with a creator, with the partner's account shown in the ad's header.
The advertiser needs your permission, either for one post, story or reel, or for your account on an ongoing basis, and Meta says you can revoke it at any time. Note on the card which one you are granting, and for how long.
Checked against Instagram Help Center: About partnership ad permissions.
On TikTok, Spark Ads run an organic post as an ad. A brand can run a creator's post with the creator's authorization: you generate a code in the post's Ad settings and send it to the advertiser.
Checked against TikTok Business Help Center: About Spark Ads.
Exclusivity means you agree not to promote competing brands in a named category for a named period. Write down the category and the dates, because "competitors" alone is open to argument.
The builder prints each add-on with its terms, but these descriptions are not legal advice: put the agreed terms in a signed agreement.
Start from the time each deliverable takes (concept, filming, editing, revisions), your production costs and the rights you are granting, then decide what you need to earn. This template does no pricing and shows no market rates.
For sourced estimate ranges, use the Instagram money calculator, the TikTok money calculator and the YouTube money calculator, or read how much TikTok pays and how much YouTube pays. Managing client accounts rather than making sponsored content? The social media rate calculator prices a monthly retainer from your hourly rate.
In the US, the FTC counts free or discounted products as a material connection too, whether or not a post was required. Rules differ by country, so read what sponsored posts must disclose. This is not legal advice.
Checked against eCFR: 16 CFR § 255.5(a) Disclosure of material connections.
Meta says brands pay creators for branded content off the platform, and it does not support payments through the Instagram app or on Facebook. The Terms section of your card is where you set how and when you are paid.
Checked against Instagram Help Center: About branded content on Instagram.
Press Load example in the builder to see a complete card. The creator and every price in it are fictional and are not market rates. For where brands find and pay creators, see the influencer marketing platforms guide. Selling user-generated content that brands post on their own channels? Read what UGC means.
Once a brand signs, the sponsored posts still have to go out on your own accounts, on the dates you agreed.
Your card also promises a disclosure and the platform's branded-content label on every sponsored post, so check what your posting tool sends.
About Outfeed AI: Starter costs $29 per month, billed monthly and Pro $59 per month, billed monthly. Starter and Pro are flat monthly prices, not billed per seat. Agency is billed per seat. Enterprise is custom. Starter includes a 3-day free trial with 100 AI credits. Card required. Pro and Agency are billed from the first day.
A rate card is a price list. In advertising, it lists what a publisher charges for ad space. For creators, it lists your price for each deliverable, such as a Reel, a TikTok video or a YouTube integration, plus the add-ons that change the price: usage rights, paid usage and exclusivity.
Your deliverables for each platform, each with what it includes and your price; usage rights; paid usage or ad access; exclusivity; rush delivery and raw files; one sample package with its total; payment terms; and the dates the prices are valid. The builder on this page has a section for each.
This page gives no market rates, and the template never suggests a price. Build each price from the time the deliverable takes, your production costs and the rights you grant. For sourced estimate ranges, use the Instagram, TikTok and YouTube money calculators linked on this page.
Yes. List each one as its own line with a duration and a territory, so a brand sees what each permission adds. On Meta, running your content as an ad is a partnership ad, and the advertiser needs your permission, either for one post or for your account. Meta says you can revoke it at any time.
Checked against Instagram Help Center: About partnership ad permissions.
A media kit shows who you are, what you make and who your audience is. A rate card shows your prices. Send them together, so a brand sees both at once. The free influencer media kit template on this site builds the media kit.
No. A rate card is a price list. The deliverables, rights, dates and payment you agree with a brand belong in a signed agreement. This is not legal advice.
Rate card ready. Deal signed? Plan the posts.
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