Fill in a one- or two-page media kit for brands: your niche, your audience on each platform with the date you read the figures, your packages and how to book you. Print it, save it as a PDF or copy it, with no sign-up.
Fill it in, or start from an example
Entries stay in this browser only. Nothing you type is sent anywhere.
Who you are and what you make, in a sentence or two.
Printed as the kit's title.
One line.
City or country level only.
Printed at the top of the kit, so a brand can see how current it is.
Platform 1 of 4. Type your own figures from the platform's analytics, and the date you read them.
Your own figure, exactly as the platform shows it.
Optional. Work it out with the engagement rate calculator, then say which formula you used.
The day you read these figures. Needed whenever you fill in a follower figure.
Read every figure from the platform's own analytics on the same day. Pick Instagram, YouTube or TikTok above to see where its numbers are.
Platform 2 of 4 (optional). Left out of the kit when empty.
Your own figure, exactly as the platform shows it.
Optional. Work it out with the engagement rate calculator, then say which formula you used.
The day you read these figures. Needed whenever you fill in a follower figure.
Read every figure from the platform's own analytics on the same day. Pick Instagram, YouTube or TikTok above to see where its numbers are.
Platform 3 of 4 (optional). Left out of the kit when empty.
Your own figure, exactly as the platform shows it.
Optional. Work it out with the engagement rate calculator, then say which formula you used.
The day you read these figures. Needed whenever you fill in a follower figure.
Read every figure from the platform's own analytics on the same day. Pick Instagram, YouTube or TikTok above to see where its numbers are.
Platform 4 of 4 (optional). Left out of the kit when empty.
Your own figure, exactly as the platform shows it.
Optional. Work it out with the engagement rate calculator, then say which formula you used.
The day you read these figures. Needed whenever you fill in a follower figure.
Read every figure from the platform's own analytics on the same day. Pick Instagram, YouTube or TikTok above to see where its numbers are.
e.g. Reels, TikTok videos, YouTube integrations, carousels, UGC for brand channels.
Links to up to three of your own posts. Printed as text: nothing is fetched or embedded.
Optional. Left out of the kit when empty.
Only list work you did and may name. Leave it empty if you have none: never invent a collaboration.
One package per line, with what it includes.
Optional. To keep prices separate, build a rate card with the influencer rate card template.
Printed only when Prices is set to Show prices.
Last updated [Kit last updated]
Niche: [Niche]
Followers or subscribers: [Followers or subscribers]
Figures read on ________________.
Business email: [Business email]
All figures were typed by the creator from each platform's own analytics on the dates shown.
7 required fields are empty and show as a highlighted [placeholder]: , , , , , , .
Runs in your browser: nothing you type is sent anywhere, and the tool never connects to a social account. Your draft is saved only in this browser, and Clear empties the form.
An influencer media kit is the one- or two-page profile a creator sends to brands: who you are, who your audience is, what you make, what you have done and how to book you. This media kit template builds one in your browser. Fill in the sections, or load the fictional example, then print it, save it as a PDF, copy it as Markdown or download a .md file.
Nothing you type is sent anywhere, and the tool never connects to an Instagram, TikTok or YouTube account: every number in the kit is one you read from your own analytics and type yourself. Businesses also call their press kit (logos, facts, press releases) a media kit; this template is the creator kind. For what makes a strong kit and how other creators lay theirs out, read the guide to the influencer media kit.
The kit prints a "Last updated" date at the top, so a brand can see how current it is.
Read every figure from the platform's own analytics on the same day, then type that date and the time window into the kit. The builder warns you when figures are more than 90 days old.
In the Instagram app:
Checked against Instagram Help Center: About Instagram dashboards.
Instagram's audience demographics show top countries, top cities, top age ranges and gender for the accounts you reached (Viewers) or engaged (Accounts engaged); they need a preset timeframe and over 100 accounts reached or engaged, and Total followers trends (growth, top locations, age range, most active times) need at least 100 followers. Checked against Instagram Help Center: About Instagram insights (Viewers, Accounts engaged, Total followers).
Insights cover any period within the past 90 days: presets Last 7 days, Last 14 days, Last 30 days, Previous month and Last 90 days, or a custom range whose start and end are at least 1 day apart; the app opens on the past 30 days. Checked against Instagram Help Center: View account and content insights on Instagram.
On a computer: Channel level:
On a computer: Video level:
Checked against YouTube Help: Get started with YouTube Analytics (Computer).
On a phone, the YouTube app shows basic channel analytics (profile picture > View channel > Analytics) and the YouTube Studio app has fuller reports under Analytics in its bottom menu. Checked against YouTube Help: Get started with YouTube Analytics (Android phone & tablet).
In the app:
On a computer:
Checked against TikTok Help Center: Tools for creators (TikTok Studio).
TikTok says analytics are only generated for videos posted after you enable the feature, can take 1 to 2 days to update, and show follower activity in your local time zone but everything else in UTC. Checked against TikTok Help Center: My videos aren't getting views.
TikTok's Creator Academy says the Analytics 'Viewers' page shows unique and returning viewers, the inferred gender, age and locations of your viewers (from predictive models, not confirmed user data), most active times and what your audience also follows and watches, while the 'Followers' tab shows followers' gender, age and top locations and their activity by hour and day. Checked against TikTok Creator Academy: Analytics introduction.
Type the figures as the platform shows them: don't round up, don't paste numbers from third-party estimate sites, and never include bought followers or views. In the US, it is unlawful to buy or sell fake indicators of social media influence, such as followers, views or likes, that the buyer or seller knew or should have known were fake and that misrepresent influence for a commercial purpose. The FTC rule behind this took effect on 21 October 2024. This is a summary of regulator text, not legal advice.
The engagement rate field is optional. Work it out with the engagement rate calculator, pick the formula you used in the "Formula used" field, and use the same formula on every platform so the numbers compare. This template shows no benchmark or grade: what counts as a good rate depends on the platform, the account size and the formula, which the guide on how to calculate engagement rate explains.
For growing the account itself, see the social media growth guide, and for what the creator role covers, what a digital creator is.
When a brand asks for prices, build a rate card with the influencer rate card template. For estimates of what creators earn, the money calculators hold the sourced figures: the Instagram money calculator, the TikTok money calculator and the YouTube money calculator.
Once a deal is signed, the sponsored post must be disclosed the way the law where it is published requires. The US, UK and Canadian regulators word this differently, so read what sponsored posts must disclose (not legal advice). For the brand side of the deal, see the influencer marketing strategy guide.
Starter is $29 per month and Pro is $59 per month, both billed monthly. Starter includes a 3-day free trial with 100 AI credits. Card required. Pro and Agency are billed from the first day. Read what Outfeed AI is before you try it.
Six things, in the order the builder uses: who you are and your niche; your audience on each platform (followers, typical views, an optional engagement rate, top countries and age ranges, plus the date and time window you read them); the content formats you make, with links to a few of your best posts; past collaborations you may name; your packages; and how to contact you.
It's your choice. The Packages section can say "Prices on request", point to a separate rate card, or show prices you type. A separate rate card lets one kit go to every brand while prices stay with you; you can build one with the free influencer rate card template.
Lead with your niche, who your audience is and links to your strongest posts, not the size of your account. List the formats you make, and leave Past collaborations empty rather than invent one. A small audience that closely matches a brand's customers is worth showing honestly.
In each platform's own analytics, read on the same day. Instagram says dashboards and free insights are available to all public accounts: a professional account opens Professional dashboard, then Insights below For professionals; a personal account opens Your dashboard below Your insights and tools. YouTube Analytics in Studio has Overview, Content, Reach, Engagement, Audience, Revenue and Trends tabs; open it from Analytics in the left menu for the channel, or from a video's Analytics for one video. TikTok Studio's creator tools are available in the TikTok app, in a web browser and in the separate TikTok Studio app, and TikTok says content management and analytics are best accessed from a web browser. The "Where to find each number" section on this page shows each platform's steps with the date they were checked.
Our advice is one to two pages, so the audience section sits on the first page. Keep the bio to a few sentences and link three strong posts rather than many.
A creator media kit sells your audience to brands: who you reach, what you make and how to book you. A business press kit, which some companies also call a media kit, gives journalists logos, company facts and press releases. This template makes the creator kind.
Kit sent? Plan the posts the deal promises.
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