How-To

Instagram Affiliate Program: Eligibility and How It Works

Updated 10 min read
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Yes, Instagram has an affiliate program again. It’s called affiliate partnerships: eligible creators add affiliate product links from partner programmes to reels and feed posts, and the partner pays the commission, not Meta. You need to be 18 or older, with a public professional account, more than 1,000 followers and in a supported market, and to comply with Meta’s monetization and Partner Monetization Policies; it’s still rolling out. Checked against Instagram Help Center: About affiliate partnerships on Instagram Checked against Instagram Help Center: About affiliate partnerships on Instagram

If you’ve read that the Instagram affiliate program shut down, that was an earlier test, covered below. Commission is one of several ways to earn money from Instagram, and for brands it is one lever in an influencer marketing strategy.

Table of Contents

Does Instagram have an affiliate program?

Yes, a native one: affiliate partnerships attach a partner programme’s product link to your reel or feed post. It’s separate from Add Products, which tags any product from a brand’s catalog with no partner programme involved, and one post can use both. Meta hides a product tag if the product doesn’t appear in the post, is out of stock or fails commerce integrity checks. Checked against Instagram Help Center: About affiliate partnerships on Instagram

Instagram’s help page gives no launch date and no list of supported markets, so if you can’t see the option, it may not have reached your account yet. Facebook runs a separate affiliate partnerships feature, where each partner programme, such as Amazon or Temu in the US, sets its own follower, age and country requirements. Checked against Meta Business Help Center: Promote products and earn commissions from Facebook affiliate partnerships

Did Instagram shut down its affiliate program?

It shut down an earlier test, not today’s feature. In June 2021 Meta announced it would test a native affiliate tool with a small group of US creators and businesses, showing “Eligible for commission” on affiliate posts. Checked against About Meta newsroom: New Ways for Creators to Make a Living (June 2021) Instagram ended that earlier affiliate test and has since launched affiliate partnerships, the current feature; Meta’s pages don’t document when the test ended. Checked against About Meta newsroom: New Ways for Creators to Make a Living (June 2021)Not verified

Who can join the Instagram affiliate program?

Creators who are 18 or older, with a public professional account, more than 1,000 followers and in a supported market, who also comply with Meta’s monetization and Partner Monetization Policies. Checked against Instagram Help Center: About affiliate partnerships on Instagram Checked against Instagram Help Center: About affiliate partnerships on Instagram Meeting these requirements doesn’t guarantee access: Instagram says the feature is rolling out gradually, so some eligible creators may not have access immediately.

If your account is personal and private, switching to a professional account makes it public, and pending follow requests are accepted automatically. Checked against Instagram Help Center: Set up a professional Instagram account to access business or creator tools and controls

In the Instagram app, through Affiliate programs, either from your Professional dashboard or while you create a reel. Instagram says you may see the option in one or both places, depending on your account and app version:

In the app: From your Professional dashboard:

  1. Go to your Profile.
  2. Tap Professional dashboard.
  3. Tap Monetization.
  4. Tap Affiliate programs.

In the app: While creating content:

  1. Create a reel.
  2. Before sharing, tap Add products.
  3. Tap Affiliate programs.

Checked against Instagram Help Center: About affiliate partnerships on Instagram.

Who pays the commission?

The affiliate partner. Instagram says commissions are paid by the affiliate partner and Meta doesn’t process these payments. Rates and payment terms therefore come from each partner programme, so read its terms before you post. Separately, brands taking part in Instagram’s Affiliate Boosting Program can use affiliate content as ads, under creator terms that supplement Meta’s Beta Testing Terms. Checked against Instagram Help Center: About affiliate partnerships on Instagram

A flat-fee deal is different: that’s branded content, tagged with the paid partnership label. If you and the brand both want the post on your profiles, an Instagram collab post adds the brand as co-author, and the post is shared with its followers once it accepts. Checked against Instagram Help Center: Create collaborative posts on Instagram

Can you use other affiliate programs on Instagram?

Yes. Join a programme outside Instagram and share its links where Instagram makes them clickable: up to five websites on your profile and the Link sticker in Stories. Checked against Instagram Help Center: Add a website to your Instagram profile Every account can use the Link sticker except new accounts and accounts that repeatedly share content that goes against the Community Guidelines. Checked against About Instagram: Share Links in Instagram Stories to Everyone (2021-10-27)

Amazon’s Influencer Program, part of Amazon Associates, names Instagram directly: it gives a creator an Amazon storefront at amazon.com/shop/ followed by their handle, for products they recommend in YouTube videos or Instagram pictures. Checked against Amazon Associates Central Help: What's the Amazon Influencer Program? Amazon’s operating agreement also requires associates to state “As an Amazon Associate I earn from qualifying purchases” wherever they use program content. Checked against Amazon Associates Program Operating Agreement (updated October 15, 2025) Selling your own products instead runs through Instagram Shop, and if you post on TikTok, compare the TikTok affiliate program.

Yes. Instagram treats affiliate links as branded content, and regulators in the US, UK and Canada expect commissions to be disclosed. Instagram says content with an affiliate link should carry the paid partnership label, though it doesn’t need a business partner tagged. The label also applies when a brand pays you or gives you a free product you post about. Checked against Instagram Help Center: What is considered branded content

This is a summary of regulator guidance, not legal advice: read the source for your country.

Can Outfeed add product tags to Instagram posts?

Visit Outfeed AI

Instagram affiliate program FAQ

Does Instagram have an affiliate program?

Yes. Instagram’s affiliate partnerships let eligible creators add affiliate product links from partner programmes to reels and feed posts and earn commission paid by the affiliate partner, not Meta. Instagram says the feature is rolling out gradually, so some eligible creators may not have access immediately.

Did Instagram shut down its affiliate program?

It ended an earlier test. In June 2021 Meta announced it would test a native affiliate tool with a small group of US creators and businesses. That test ended, and Instagram has since launched affiliate partnerships, the current feature.

Creators who are 18 or older, with a public professional account, more than 1,000 followers and in a supported market, who also comply with Meta’s monetization and Partner Monetization Policies. Instagram’s help page publishes no list of supported markets, and because the feature is rolling out gradually, meeting the rules doesn’t guarantee you’ll see it yet.

In the Instagram app, create a reel and, before sharing, tap Add products, then Affiliate programs. You can also start from your profile: tap Professional dashboard, then Monetization, then Affiliate programs.

Yes. Instagram says content with an affiliate link should carry the paid partnership label, though no business partner has to be tagged. In the US, FTC staff say to disclose commissions clearly and close to the recommendation, and that ‘affiliate link’ alone isn’t adequate; the UK’s CAP and CMA guide treats affiliate links as advertising. This is guidance, not legal advice.

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