Meta Verified Subscription for Instagram: Cost and Tiers
The Meta Verified subscription for Instagram is a paid, auto-renewing plan that adds a verified badge, impersonation protection and enhanced support to your profile. Creators choose from four plans, which Meta lists at $14.99, $49.99, $149.99 and $499.99 a month per profile. Standard drops to $11.99 a month on the web in most regions.
All prices here are Meta’s US-dollar list prices as of October 2026; your local price shows during sign-up. More account features are covered in our guide to how to use Instagram.
Table of Contents
- What is the Meta Verified subscription for Instagram?
- How much does Meta Verified cost?
- Who is eligible for Meta Verified?
- How to get Meta Verified on Instagram
- How to cancel Meta Verified
- Meta Verified vs the free verified badge
- Is Meta Verified worth it?
- FAQ
What is the Meta Verified subscription for Instagram?
It’s identity verification you pay for every month. You confirm who you are, usually with photos of a government-issued ID, and Meta adds a verified badge to the profile, removes accounts it decides are impersonating you, and gives you chat and email support. It works on Instagram personal and creator profiles and on Facebook profiles. Businesses have a separate version.
Checked against Instagram Help Center: About Meta Verified for creators.
Meta now also sells Meta One, a subscription it says “builds on Meta Verified”, and its Meta Verified page says Meta Verified features are now available in Meta One. Checked against Meta: Meta Verified product page
How much does Meta Verified cost?
Standard costs $14.99 a month per profile in the app, or $11.99 on the web in most regions. Plus is $49.99, Premium $149.99 and Max $499.99, and those three can only be bought in the mobile app. Verifying one Instagram and one Facebook profile together may get a discounted price.
Checked against Meta: Meta Verified product page.
What each plan includes, according to Instagram’s Help Center:
| Plan | Price per profile | Where to buy | What it includes |
|---|---|---|---|
| Standard | $14.99/month ($11.99 on the web in most regions) | Web or mobile app | Verified badge, impersonation protection, chat and email support, search optimization, images on your links, exclusive stickers |
| Plus | $49.99/month | Mobile app only | All of Standard, plus prioritized support, a featured profile and links in 2 Reels a month |
| Premium | $149.99/month | Mobile app only | All of Plus, with links in 4 Reels a month, custom chat themes and the option to request a phone call from support |
| Max | $499.99/month | Mobile app only | All of Premium, plus active monitoring of your support cases and personalized content strategy advice |
Checked against Instagram Help Center: About Meta Verified for creators.
Max also includes links in Reels, but Meta’s pages list different monthly numbers for it. Plans and benefits vary by region, app and account; you see yours when you start subscribing.
Who is eligible for Meta Verified?
You need to be an adult with a government ID, in a country where Meta Verified is offered, using a personal or creator profile. The full list:
- At least 18, or the age of majority where you live
- In a country where Meta Verified is available (Meta publishes no country list)
- A government-issued photo ID
- An Instagram personal or creator profile; business accounts aren’t eligible for the creator plans
- Advanced Protection turned on, which can’t be turned off once the subscription is active
- Meets minimum activity requirements; the name and picture may need to meet Meta’s naming standards
- Not too many recent changes to your profile name, picture, username, location or profile type
Checked against Instagram Help Center: Eligibility requirements for Meta Verified creator subscriptions.
What about Meta Verified for business?
Instagram business accounts use Meta Verified for businesses, a separate product. Its Business Standard, Plus, Premium and Max plans are listed at the same $14.99 to $499.99 a month, each for one Instagram account, Facebook Page or WhatsApp number. Meta decides which plans you can see based on your business activity, and subscribing on both Facebook and Instagram saves 20%. Checked against Meta for Business: Meta Verified for businesses
How to get Meta Verified on Instagram
Open your profile menu in the Instagram app and tap Meta Verified. You choose the profile, pay, turn on two-factor authentication, confirm your name and picture, and upload photos of your ID. Review can take up to 3 business days. If you don’t finish verifying within 3 days, the subscription is cancelled and you’re eligible for a refund.
On iPhone:
- Open the Instagram mobile app and log into your account.
- Tap your profile picture in the bottom right to go to your profile.
- Tap Menu in the top right, then tap Meta Verified.
- Select the profile you want to verify, then tap Single profile subscription.
- Tap Pay now, then confirm your payment through the Apple App Store.
- Select a two-factor authentication security method, tap Next and follow the on-screen instructions.
- Confirm (or edit) your profile name and profile picture.
- Select the type of ID, take photos of the front and back, tap Submit, then tap Finish.
Checked against Instagram Help Center: Subscribe to Meta Verified for creators.
On Android the steps match, except you confirm payment through the Google Play Store. On a computer you can only buy Standard, and Instagram has you finish in the mobile app:
On the web:
- Log into your Instagram account on a computer.
- Click More in the bottom left, then click Meta Verified.
- Select the profile you want to verify, then click Single profile subscription.
- Click Pay to get benefits, then enter your payment information on the next screen.
- Click Continue, then click Subscribe.
- Finish subscribing in the Instagram mobile app, starting at the two-factor authentication step.
Checked against Instagram Help Center: Subscribe to Meta Verified for creators.
While your application is pending, you may not be able to change your profile name, username, category, location or date of birth.
How to cancel Meta Verified
Cancel where you subscribed, at least 24 hours before your next payment date. The subscription stays active until the end of the billing cycle, and Meta gives no credits or partial refunds for cancelled subscriptions.
Checked against Instagram Help Center: Billing and payments for Meta Verified creator subscriptions.
Where you bought it decides where you cancel, according to Instagram’s cancellation article: Checked against Instagram Help Center: Cancel your Meta Verified creator subscription
- Through Apple: on your iPhone or iPad, go to your verified profile in Instagram and tap Menu, then Meta Account, Meta Verified, Manage subscription and Cancel subscription.
- Through Google Play: cancel in Google Play, signed in to the Google account you paid with.
- On a computer, directly through Meta: cancel on a computer; a subscription bought that way can’t be cancelled on a phone.
Logging out or deleting the app doesn’t cancel it, and cancelling removes Meta Verified from every profile on the subscription. Some people see Accounts Center instead of Meta Account while Instagram moves everyone over.
Meta Verified vs the free verified badge
There are two ways to get the badge: pay for Meta Verified, or apply for free as a notable public figure, celebrity or brand. The free route is harder, and a request doesn’t guarantee a badge.
Instagram’s verification requirements say the account must be authentic, unique, complete (public, with a bio and profile photo, and active) and notable: a well-known, highly searched person, brand or entity featured in multiple news sources, with paid or sponsored media not counted. Checked against Instagram Help Center: Requirements to apply for a verified badge on Instagram If your bio is the missing piece, start with how to write an Instagram bio.
If you qualify, you apply from your professional dashboard:
On iPhone:
- Make sure you're logged in to the account you're requesting a verified badge for.
- Tap Profile or your profile picture in the bottom right to go to your profile.
- Tap Menu in the top right.
- Below Your insights and tools, tap Professional dashboard then tap Settings in the top right.
- Tap Request verification.
- Enter your full name and provide the required form of identification (example: government-issued photo ID or official business documents).
- Follow the on-screen instructions, then tap Submit.
Checked against Instagram Help Center: Request a verified badge for your Instagram profile.
Android uses the same steps. Applying again before a decision cancels your application, and once verified you may not change your username. Buying an account that’s already verified is no shortcut: Instagram’s Terms bar buying, selling or transferring any part of an account. Checked against Instagram Terms of Use
Is Meta Verified worth it?
It’s worth paying for if impersonation or reaching a person at Meta is a real problem for you. Don’t buy it as a growth plan. Meta lists discovery features, search optimization on every plan and a featured profile from Plus up, but its pages give no figures for reach or followers.
It suits:
- Creators whose name gets copied. Meta removes accounts it decides are impersonating you. For telling bot and scam accounts apart, see our explainer on what a spam account is.
- People who need a support channel. Meta has no general phone number for Instagram customer service. Checked against Instagram Help Center: Phone support availability on Instagram and other Meta Company Products Meta Verified adds chat and email support, plus phone callbacks on Premium and Max.
- Anyone who wants the badge without meeting the notability bar.
Think twice if:
- You run a business account. The creator plans aren’t open to it.
- Your main goal is more followers. Start with our guide to growing Instagram followers organically instead.
- You change your name or photo often. After you’re verified, changing your profile name or picture may mean going through verification again.
- You’re counting on support. Meta’s product page says enhanced support “may not be available to all subscribers at this time”. Checked against Meta: Meta Verified product page Instagram adds that it works only while you’re subscribed. Checked against Instagram Help Center: Contact Meta Verified support for your verified profile Locked out? See what to do if Instagram suspended your account.
Verification and support run through Instagram and Meta themselves.
Keep your profile posting on schedule with Outfeed AI
FAQ
How much is Meta Verified on Instagram per month?
Meta lists the creator plans at $14.99 (Standard), $49.99 (Plus), $149.99 (Premium) and $499.99 (Max) a month per profile. Standard is $11.99 a month when you subscribe on the web in most regions; Plus, Premium and Max can only be bought in the mobile app. Pricing may vary by region, and your local price shows during sign-up.
Is Meta Verified worth it for Instagram?
It’s worth it if you need what it sells: a verified badge, monitoring for accounts pretending to be you, and chat or email support for account issues. Meta’s pages give no figures for extra reach or followers, and Meta says its enhanced support may not be available to all subscribers at this time. Instagram business accounts can’t use the creator plans.
What are the requirements for Meta Verified on Instagram?
You must be at least 18 (or the age of majority where you live), be in a country where Meta Verified is offered, and have a government-issued photo ID. The Instagram profile must be a personal or creator profile with Advanced Protection turned on that meets minimum activity requirements, and you can’t have made too many recent profile changes.
Do I need separate Meta Verified subscriptions for Instagram and Facebook?
Not necessarily. You can verify up to two eligible profiles, one Instagram and one Facebook, that are added to the same Meta Account, and Meta says bundling them may get a discounted price. Both profiles may need similar names and pictures, and cancelling removes Meta Verified from every profile on the subscription at the end of the billing cycle.
Can you get verified on Instagram without Meta Verified?
Yes, if you qualify. Instagram describes two ways to get the verified badge: subscribe to Meta Verified, or apply as a public figure, celebrity or brand that meets its criteria. The account must be authentic, unique, complete and notable, meaning featured in multiple news sources, with paid or sponsored media not counted. You apply from Professional dashboard, then Settings, then Request verification, and a request doesn’t guarantee a badge.