45 LinkedIn Post Ideas That Get Real Comments

Your own work is where LinkedIn post ideas come from: a meeting you cancelled for good, a deal you lost, a campaign that flopped. Comments come from the last line, a question readers can answer from their own experience. The 45 ideas here are sorted by role, each with an opening line and a closing question.

Each idea is flagged with its format and where it fits: your personal profile, a Company Page, or both. Opening lines are written for the “see more” cut, which falls after roughly two to three lines depending on the device; LinkedIn does not publish the exact point. None of the quoted lines is a real post; they are illustrations, so swap in your own details.

Table of Contents

• What should I post on LinkedIn?
• Which LinkedIn post formats get comments rather than views?
• 45 LinkedIn post ideas by role
• What do I post when I have no company news?
• What makes a good LinkedIn carousel?
• How do I write a hiring or milestone post that does not read like a press release?
• What should you not post on LinkedIn?
• From idea to scheduled post
• Frequently asked questions about LinkedIn post ideas

What should I post on LinkedIn?

Post what you have seen at work that your peers have not: the call you made, the number that surprised you, the mistake and what fixed it. In its 12 March 2026 feed update, LinkedIn wrote: “You’ll see more posts that offer genuine insight, actionable ideas, and thoughtful perspectives and fewer that are designed purely to game distribution.”

Three checks before you post any idea here:

• Could only you have written it? If a competitor could post the same words, add a date, a number or a name (with permission).
• Does the first line survive the cut? Put the surprise first and the context after “see more”.
• Can a reader answer the closing question from experience? “Agree?” can be answered in one word, so it usually is.

Profile or Page? Metricool’s 2026 LinkedIn study of 673,658 posts from 63,108 accounts measured an average engagement rate of 2.60% for personal profiles against 1.60% for Company Pages. Ideas flagged “Page” read naturally in a company’s voice, “Both” works either way, and “Profile” ideas belong on a person’s profile even when the post is about the company. Running a small business Page alone? Our social media post ideas for business owners are sorted by what the post needs to do.

Under 500 connections? Start with ideas 28, 31, 33 and 34. None depends on reach, because each is written for specific people who can act on it: a hiring manager, a mentor, a peer.

Which LinkedIn post formats get comments rather than views?

Image posts and document carousels draw the most comments on average, carousels also draw the most impressions, and polls draw votes rather than comments. Metricool’s 2026 study counted average comments per post by format:

The same study found posts containing a direct question drew 77.39% more comments than the average post. Explicit calls to comment drew slightly more (80.07%), but LinkedIn’s March update says it is reducing “comment to agree” prompts, and “Agree?” is exactly that. So every idea below asks for an answer, not a comment: something a reader knows from their own experience, a choice they would make, or a number they track. “Thoughts?” fails that test too. For what is actually documented about ranking, see how the LinkedIn feed ranks posts.

One note on polls: LinkedIn’s poll FAQ says “How you vote is visible to the author of the poll”, and a poll can’t be edited once created. Write the options carefully, then share the result and the decision it drove in your next post.

45 LinkedIn post ideas by role

“What to post on LinkedIn” means something different to a founder and a job seeker, so here are nine ideas for each of five roles, numbered 1 to 45 so later sections can point back to them. Want finished posts instead? Our annotated social media post examples break them down line by line.

For founders

1. The meeting you cancelled for good. Text · Profile
   • Opens: “We cancelled our weekly all-hands in March. Nobody has asked for it back, and here’s what replaced it.”
   • Closes: “Which recurring meeting would your team quietly celebrate losing?”
2. Where your first ten customers came from. Text · Profile
   • Opens: “Our first ten customers came from three places. None of them was our website.”
   • Closes: “Where did your first paying customer actually come from?”
3. A new location, and why there. Text · Both
   • Opens: “We’re opening a second office, in Leeds rather than London. Here are the three reasons, including the one our investors questioned.”
   • Closes: “If you’ve put a team somewhere unexpected, what did you gain, and what did you give up?”
4. The task you still haven’t handed off. Text · Profile
   • Opens: “I still answer every support ticket myself. About six hours a week, and here’s why I haven’t stopped.”
   • Closes: “Which task did you hold onto too long, and what made you let go?”
5. A customer’s workflow, before and after, as two diagrams. Image (two diagrams) · Profile
   • Opens: “How a nine-person clinic handled bookings before us: 14 steps. After: 5. Both drawn out below.”
   • Closes: “Which step in the old version would you have cut first?”
6. The customer email that moved the roadmap. Text · Both. Quote it anonymised, or with permission.
   • Opens: “One email in May moved a feature from ‘someday’ to ‘this sprint’.”
   • Closes: “What’s the smallest piece of feedback that ever changed what you built?”
7. A hiring post built on the problem, not the perks. Text · Both. Written out in full in the hiring section.
   • Opens: “Our invoices take 41 days to get paid. We’re hiring the person who fixes that.”
   • Closes: “Who’s the best finance-ops person you’ve worked with? I’d rather hear a name than read a cover letter.”
8. The questions candidates always ask, answered. Document · Page
   • Opens: “Candidates ask us the same six questions. Here are our honest answers, salary bands included.”
   • Closes: “What do you wish companies told you before the first interview?”
9. A poll on a decision you actually face. Poll · Profile. Options: integrations, mobile app, fix onboarding first.
   • Opens: “We can build integrations or a mobile app this quarter, not both. The vote decides unless the comments talk me out of it.”
   • Closes: “If you picked ‘fix onboarding first’, what would you fix?”

For marketers

10. The campaign that flopped, with the number. Text · Profile
    • Opens: “Six weeks of prep for a webinar series. 31 people came to the first one.”
    • Closes: “What do you check now before committing to a content series?”
11. Two versions of a page, and which one won. Image (two screenshots) · Profile
    • Opens: “Same landing page, two headlines. The one my team argued against won.”
    • Closes: “Which line in the losing version do you think cost it?”
12. The one-slide report your CEO actually reads. Document · Profile
    • Opens: “This is the only slide our CEO reads each week. Everything else got cut.”
    • Closes: “What did you remove from your report that nobody missed?”
13. A glossary of your team’s own jargon. Document · Page
    • Opens: “For a year, our sales and marketing teams used ‘qualified lead’ to mean two different things.”
    • Closes: “Which word does your team define differently from the team next to it?”
14. Your creative brief, annotated. Document · Both
    • Opens: “Our creative brief is one page with seven boxes. Here’s why each box exists.”
    • Closes: “What’s the one question every brief should answer that most skip?”
15. Where the budget went, and the line you’d cut first. Image (a bar chart) · Profile
    • Opens: “Where our marketing budget went last quarter, and the line I’d cut first.”
    • Closes: “If you had to cut 20% tomorrow, which channel goes first, and why that one?”
16. A poll on a trade-off you’re about to make. Poll · Both. Options: gated, ungated, free summary with gated data.
    • Opens: “Gated or ungated: we’re deciding this week for our next report.”
    • Closes: “If you’ve switched either way, what happened to lead quality?”
17. A 60-second screen recording of a setup. Video · Profile
    • Opens: “How our whole team names campaign links the same way, in five fields.”
    • Closes: “Which naming rule does your team break most often?”
18. The customer’s sentence that became your headline. Text · Both
    • Opens: “Our best headline this year was a sentence a customer said on a sales call.”
    • Closes: “Where does your team find customer language: calls, reviews or support tickets?”

For salespeople

19. The objection you hear most, answered honestly. Text · Profile
    • Opens: “‘We already have a tool for that’ is the objection I hear most. Sometimes it’s the right answer.”
    • Closes: “Buyers: what’s the sales line that makes you stop replying?”
20. A deal you lost, and why the buyer was right. Text · Profile. Keep the buyer anonymous.
    • Opens: “Lost a deal last week. The buyer told me exactly why, and they were right.”
    • Closes: “What’s the most useful thing a lost deal ever taught you?”
21. Your first-call questions, one per page. Document · Profile. Laid out page by page in the carousel section.
    • Opens: “The five questions I ask on every first call, and the one I stopped asking.”
    • Closes: “Which question gets you the most honest answer on a first call?”
22. A buyer’s checklist that includes your competitors. Document · Both
    • Opens: “Choosing a [category] tool this quarter? Ask every vendor these seven questions, including us.”
    • Closes: “What do you wish you’d asked before your last software purchase?”
23. The cold email you replied to. Image (screenshot, sender hidden unless they agree) · Profile
    • Opens: “The best cold email I got this year was four sentences long. I booked the call.”
    • Closes: “What made the last cold email you answered different from the rest?”
24. The meeting where your deals are really decided. Text · Profile
    • Opens: “Across my last 20 closed deals, one meeting decided almost every one, and it wasn’t the demo.”
    • Closes: “In your deals, which meeting usually decides it?”
25. A poll that settles a team argument. Poll · Profile. Options: demo first, discovery first, short video before the call.
    • Opens: “My team disagrees on this, so I’m asking buyers: what should happen on a first call?”
    • Closes: “Buyers, which of these wastes your time the most?”
26. An event recap with a single takeaway. Text · Profile
    • Opens: “Three days at [event], about 40 conversations, and one pattern I didn’t expect.”
    • Closes: “If you were there, what did you hear that surprised you?”
27. A 45-second answer to a pricing question buyers ask. Video · Profile
    • Opens (on camera): “Why does software cost more when you add seats? An honest answer from someone who sells it.”
    • Closes: “As a buyer, which pricing model feels fairest to you, and why?”

For job seekers

Make sure your headline says what you do before you post these; the free LinkedIn headline generator turns your role and skills into options.

28. An open-to-work post that names the job. Text · Profile
    • Opens: “I’m looking for a product operations role at a B2B software company of 50 to 300 people, in Toronto or remote.”
    • Closes: “Who’s one person I should talk to at a company like that?”
29. A project told as the problem it solved. Document · Profile
    • Opens: “My capstone cut a food bank’s intake form from 22 fields to 9. Here’s what we removed and why.”
    • Closes: “Which of those fields would you have fought to keep?”
30. What a rejection taught you. Text · Profile
    • Opens: “I reached three final rounds this spring. The feedback from the third one fixed my portfolio.”
    • Closes: “Hiring managers: what do you wish candidates asked after a no?”
31. The interview answer you’d give now. Text · Profile
    • Opens: “Last week I was asked about a project that failed, and my answer was weak. Here’s the answer I should have given.”
    • Closes: “Which interview question did you once answer badly, and how would you answer it today?”
32. A long report in your field, cut to what matters. Document · Profile. Link the original and credit the publisher.
    • Opens: “I read [publisher]‘s 60-page report on [topic]. Four charts matter for anyone in [role].”
    • Closes: “Which of these four would change how you plan next year?”
33. A thank-you that says what the person did. Text · Profile. Tag them only if they’re happy to be named.
    • Opens: “Two years ago Maya reviewed my portfolio for free. Her note on slide 4 got me my current job.”
    • Closes: “Whose early advice do you still use, and what was it?”
34. A 60-second introduction video. Video · Profile
    • Opens (on camera): “I’m Sam. I build supply-chain dashboards that warehouse managers actually open.”
    • Closes: “Warehouse managers: what’s the one number you want on your screen at 7 a.m.?”
35. A career change, explained. Text · Profile
    • Opens: “Eight years teaching, now applying for learning design roles. Here’s what transfers and what doesn’t.”
    • Closes: “If you’ve made a switch like this, which skill surprised you by transferring?”
36. A poll on which project should lead your portfolio. Poll · Profile. Options: three named projects.
    • Opens: “Three projects, one top spot in my portfolio. Hiring managers, help me choose.”
    • Closes: “If you hire for this role, which would make you open the file, and why?”

For agencies

37. A client template, released for anyone. Document · Page
    • Opens: “We built this content calendar template for our clients. Here’s the full thing, free, no email needed.”
    • Closes: “What would you add before you’d use it for your own team?”
38. The request you talked a client out of. Text · Profile
    • Opens: “A client asked us for a viral video. We talked them into a comparison page instead.”
    • Closes: “What’s a request you talked a client out of, and were you right?”
39. Your process, one page per stage. Document · Page
    • Opens: “What happens in the 14 days between a signed proposal and our first deliverable.”
    • Closes: “If you’ve hired an agency, which stage did you want more visibility into?”
40. A team member explains their own work. Video · Page
    • Opens: “Priya built the reporting system three of our clients use. Here she explains it in 90 seconds.”
    • Closes: “What does your monthly report leave out that you wish it included?”
41. An anniversary told through the clients that nearly ended you. Text · Both. The pattern is in the milestone section.
    • Opens: “We turned five this month. Three clients nearly ended us along the way. Here’s what each one taught us.”
    • Closes: “What’s the hardest year your business survived, and what changed after it?”
42. Why you price the way you do. Text · Page
    • Opens: “Why we stopped billing by the hour, and what a retainer with us now includes.”
    • Closes: “If you buy agency work, do you prefer paying per project, per month or per result, and why?”
43. The service you stopped selling. Text · Profile
    • Opens: “We stopped offering paid ads management in January. Here’s what happened to revenue, and to our Fridays.”
    • Closes: “Which service did you stop selling, and do you miss it?”
44. A poll on when clients should see first drafts. Poll · Page. Options: after the brief, at the outline, only when finished.
    • Opens: “Agency people argue about this more than pricing: when should a client first see the work?”
    • Closes: “What went wrong the last time a client saw a draft too early, or too late?”
45. The question that filters out the wrong clients. Text · Profile
    • Opens: “We turned down two prospects this month. Both failed the same question on the first call.”
    • Closes: “Agency owners: what’s your red-flag question in a first call?”

What do I post when I have no company news?

Post about your work, not your company’s announcements. Only three of the 45 ideas are announcements (3, 7 and 41); the rest need something you did, decided or learned. Rotate across three kinds of post so your feed doesn’t read as all lessons or all questions:

One from each column a week is three posts; each row holds five, almost two weeks’ worth. Once you’ve picked one, the free LinkedIn Post Generator turns a post type and a few details into a template-based draft you can edit.

What makes a good LinkedIn carousel?

A good LinkedIn carousel is a document post with one idea per page, a cover page that reads like a headline, and a last page that asks the closing question. LinkedIn’s help page on document uploads accepts PDF, PPT, PPTX, DOC and DOCX files up to 100MB and 300 pages, requires a title, and warns that “you can’t change or edit the document in the post”. Proofread every page first.

• The cover page is your opening line: a promise and a number.
• One idea per page. If a page needs a paragraph, it is two pages.
• Point first, explanation second, on every page.
• Repeat the closing question in the post text, because comments go under the post, not on the last page.

Illustrative example: idea 21 as an eight-page carousel.

1. Cover: “The 5 questions I ask on every first call, and the one I stopped asking”
2. “What made this a priority now?” Timing tells you more than budget.
3. “What have you already tried?” You learn what not to pitch.
4. “Who else will use this every day?” The real evaluator is rarely on call one.
5. “What happens if you do nothing this quarter?” It sizes the problem without asking for money.
6. “What would make you say no?” Objections surface on call one, not call four.
7. The one I dropped: “What’s your budget?” Asked first, it ends conversations.
8. Close: “Which question gets you the most honest answer on a first call?”

The same shape works for ideas 8, 12, 13, 14, 29, 32 and 39: swap the questions for answers, report lines, glossary terms or process stages.

How do I write a hiring or milestone post that does not read like a press release?

Write a hiring post about the problem the new person will own, and a milestone post about what it cost to get there. Name people only with their permission, and close with a question someone can answer with a name or a story.

A “we’re hiring” post has five parts: the problem, in the first line; the first 90 days; one honest trade-off; the facts (title, location, pay range if you can share it, where to apply); and a question that asks for a name rather than “please share”.

Illustrative example (idea 7, written out):

Our invoices take 41 days to get paid. We’re hiring the person who fixes that.

In your first 90 days you’ll map how an invoice moves from signed contract to cash, pick the two steps to automate, and run the monthly close with our accountant.

The honest trade-off: we’re 18 people, so you’ll also be the one who orders the laptops.

Finance Operations Lead · Toronto or remote in Canada · $85,000 to $100,000 CAD · Apply through the job post linked below.

Who’s the best finance-ops person you’ve worked with? I’d rather hear a name than read a cover letter.

A milestone post (idea 41) runs in a similar order: the turning point instead of “thrilled to announce”, credit to named people for specific work, one number that matters to the reader, what changes next, and a closing question that asks for their story. To bold the role title, use the LinkedIn text formatter, but keep it to a word or two: styled text is made of special Unicode characters that screen readers can struggle with.

What should you not post on LinkedIn?

Don’t post anything built to collect empty comments, or anything that isn’t yours to share. Each of these fails in a specific way:

From idea to scheduled post

Pick one idea, draft it, check the first two lines, and schedule it. The free LinkedIn Post Generator gives you a template-based draft, the LinkedIn text formatter handles bold or italic, and our guide to the best time to post on LinkedIn covers timing and frequency. For ideas that work on every platform, see our social media post ideas by goal.

If you post every week, Outfeed AI does the drafting and scheduling in one conversation. Describe the idea in a chat and it drafts the post in your voice with Brand Voice AI, shows a LinkedIn preview, and publishes it, to LinkedIn or any of the eight other platforms it supports. On LinkedIn, Outfeed publishes text posts and posts with one image or one video; post the Document, Poll and multi-image ideas above from LinkedIn itself. Read what Outfeed AI is, or try Outfeed AI on your first idea from this list.

Frequently asked questions about LinkedIn post ideas

What should I post on LinkedIn?

Something from your own work that peers can learn from: a decision you reversed, a number you track, a mistake and its fix. End with a question readers can answer from experience. In March 2026 LinkedIn said it wants to show more posts offering genuine insight and actionable ideas.

Which LinkedIn posts get the most comments?

In Metricool’s 2026 study of 673,658 LinkedIn posts, image posts averaged 2.80 comments and carousels 2.38, against 1.75 for text and 0.65 for polls. Posts containing a direct question drew 77.39% more comments than the average post.

Do LinkedIn polls and carousels still work?

For different jobs. In Metricool’s 2026 study, carousels averaged 1,451 impressions per post against 606 for video, while polls drew the fewest comments. Polls collect votes, and LinkedIn shows a poll’s author how each person voted, so treat a poll as the start of a conversation.

What should you not post on LinkedIn?

Engagement bait: in March 2026 LinkedIn said it is reducing prompts like “comment to agree”, and “comment YES for the PDF” asks for the same empty comment. Also skip engagement pods, which LinkedIn’s Professional Community Policies rule out, and anything about clients or employers you lack permission to share.

What is a good first post on LinkedIn?

A short introduction: what you do, who you do it for, and one thing you are working on or looking for, ending with a question someone in your field can answer. If you want a job, name the exact role and company size, then ask who you should talk to.

How do I write a “we’re hiring” post on LinkedIn?

Open with the problem the new hire will own, not the perks. Describe the first 90 days and one honest trade-off, then give the title, location, pay range if you can share it and how to apply. Close by asking who the best person readers have worked with in that role is.