Social Media Coordinator Job Description + 90-Day Plan
Social media coordinators keep a brand’s channels running day to day: they schedule posts, update the content calendar, reply to comments and messages, and pull weekly numbers for a manager who owns the strategy. The social media coordinator job description below fits that hands-on, usually entry-level role, with an agency variant, a 30-60-90 day plan and KPIs.
Hiring more senior? Use our social media manager job description. Considering the job yourself? Read how to become a social media manager.
Social Media Coordinator Job Description Template
Copy this social media coordinator description, replace the square brackets and delete any line that isn’t true of the job. It also fits a social media marketing coordinator.
Job title: Social Media Coordinator
About the role: [Company] is hiring a Social Media Coordinator to keep our [channels, e.g. Instagram, TikTok, LinkedIn, Threads, Bluesky] running day to day. You’ll schedule posts, update the content calendar, reply to our community and pull weekly numbers for our [manager’s title], who sets the strategy. [Full-time or part-time], [on-site, hybrid or remote].
Responsibilities
- Schedule approved posts and check each one went live.
- Draft captions, resize graphics and trim short videos for each platform.
- Reply to comments and messages within [time]; escalate complaints to [owner].
- Keep the content calendar, asset library and posting log current.
- Pull weekly numbers into the team report.
- Spot trends and pitch ideas at weekly planning.
Requirements
- Some social media experience; internships, student media or personal accounts count.
- Strong writing and proofreading.
- Working knowledge of [channels].
- Basic design and video editing (Canva, CapCut or similar).
- Organised with deadlines and spreadsheets.
Nice to have: a marketing or communications degree, a scheduler such as Buffer, Hootsuite or Later, paid social basics.
Reports to: [title]. Pay: [range].
For the pay line, see our social media salary guide, which sources every figure.
In-House vs Agency Social Media Coordinator
In-house and agency social media coordinators do largely the same tasks; the difference is how many brands they juggle and who signs off on the work. For an agency social media coordinator position, add the client lines from the last row.
| What differs | In-house coordinator | Agency coordinator |
|---|---|---|
| Brands | One brand, sometimes a few sub-brands | Several client brands at once |
| Sign-off | Your manager, sometimes legal or product | Your account manager, then the client |
| Calendar | One shared calendar | One per client, sometimes in different tools |
| Add to the template | ”Work with sales, support and product teams" | "Support [number] client accounts in [industries]” and “prepare client reports” |
Agency coordinators juggle several clients’ logins and calendars; see our guide to managing multiple social media accounts.
What Does a Social Media Coordinator Do Each Day?
A social media coordinator job is mostly execution: checking that scheduled posts went out, replying to comments and messages, preparing the next few days of posts and logging results.
Daily
- Check that overnight and morning posts published, and fix any that failed.
- Clear comments and messages; flag complaints and press questions.
- Prepare, proofread and schedule the next few days of posts.
- Note trends and formats worth testing.
Weekly
- Update the content calendar; our free content calendar template plans a month and exports to Google Sheets, Excel or .ics.
- Pull numbers into the weekly report.
List every channel you run, including newer ones such as Threads or Bluesky. If your team drafts captions with AI, say so, and ask how candidates would edit an AI draft. In Outfeed AI, the chat-based scheduler we make, one post can target several accounts across networks, and the assistant asks you to confirm before it schedules anything.
A 30-60-90 Day Plan for a New Coordinator
Give a new social media coordinator 30 days to learn the brand and tools, 30 to run the calendar with support and 30 to run it alone and improve one thing.
| Days | Focus | Done when |
|---|---|---|
| 1–30: learn | Brand voice, approvals, tools and logins; shadow publishing and replies | A week of drafted posts passes review with minor edits |
| 31–60: run with support | The weekly calendar, community replies and a draft weekly report | Posts go out on schedule and replies meet the agreed time |
| 61–90: own and improve | The calendar end to end, plus one test you propose | The test is written up and next month’s calendar is approved |
KPIs That Fit an Entry-Level Role
Measure what a social media coordinator controls: on-time publishing, reply speed, accuracy and reporting. Follower growth and revenue depend on the manager’s strategy and budget, so they belong on the manager’s scorecard.
- On-time publishing: posts published as scheduled, divided by posts planned.
- Reply time: median time to first reply on comments and messages, against your target.
- Accuracy: posts that needed a correction or deletion after going live.
- Calendar lead time: how far ahead the calendar is filled and approved.
- Reporting: the weekly report delivered on the agreed day.
Set each target from your own baseline rather than another company’s benchmark.
Coordinator vs Specialist vs Manager
A social media coordinator supports the plan, a specialist carries it out or owns one part of it, and a manager sets strategy and answers for results.
| Role | Owns | Typically reports to |
|---|---|---|
| Coordinator | Scheduling, the calendar, replies, weekly numbers | A social media or marketing manager |
| Specialist | Day-to-day content, or one channel or skill such as paid social or video | A social media or marketing manager |
| Manager | Strategy, budget, approvals and results; may lead a team | Head of marketing or communications |
None of the sample job titles O*NET lists for Public Relations Specialists or Public Relations Managers mentions social media, but they follow the same ladder: “Public Relations Coordinator” is a specialist title (27-3031) and “Communications Manager” a manager title (11-2032). Source: O*NET OnLine, Summary Reports (13-1161.00, 27-3031.00, 11-2032.00), checked Supervising staff appears in the managers’ task list, not the specialists’ (O*NET OnLine, 11-2032.00 and 27-3031.00, checked 3 October 2026). The full comparison is on our social media specialist page.
Social Media Coordinator FAQ
Is a social media coordinator an entry-level job?
Usually. A coordinator carries out a plan someone else sets, so the role suits people with internships, student media or a little hands-on experience. The title has no official definition, though: if your hire will set strategy alone, use a manager job description instead.
Does a social media coordinator manage a team?
Not usually: a coordinator supports a manager rather than supervising staff. In O*NET, the U.S. Labor Department’s occupation database, ‘Public Relations Coordinator’ is a sample title for Public Relations Specialists, while supervising staff is a task of Public Relations Managers. If the job includes managing people, title it as a manager.
What qualifications do you need to be a social media coordinator?
There is no licence for the role. For public relations specialists, the closest occupation the U.S. Bureau of Labor Statistics tracks, the typical entry-level education is a bachelor’s degree, and BLS says some employers prefer experience from a school newspaper, social media platforms or blogs. A portfolio of real posts shows it best.
Source: BLS Occupational Outlook Handbook, Public Relations Specialists, checked ; page date: page last modified 2026-08-27.
How does a social media coordinator move up?
Usually by becoming a specialist or a manager. Own one channel or skill, such as short video or paid social, keep a record of your results, and ask to run a small campaign end to end. That evidence makes the case for a bigger title.